The Lifestyle Fashion Brand website is a division of the Apparel Search Company.

The purpose of this website is to help education the fashion industry regarding issues relevant to lifestyle brands.

Here are a few examples regarding how a fashion company can promote their brand.  In this case, it is the promotion of the brand name "Apparel Search" (which is owned by the Apparel Search Company):

Apparel Search on Twitter
Apparel Search on Facebook
Fashion Industry Network on Facebook
Apparel Search on Youtube
Apparel Search on tumblr
Apparel Search Google Friend Connect
Apparel Search on Redux
Apparel Search on Delicious

If you are trying to develop a lifestyle fashion brand, you can use the services above to promote your brand.